A recent conversation with Andrea Gaudenzi, Chairman of the ATP. We talked about his role leading through change, and the parallels of the challenges sport faces with with the disruption he and I both worked through during our time in the music industry.
The CEO Playbook for business leaders in sport is now available for download from SportsPro’s website. A pragmatic guide to help business leaders re-build their business with bravery in the new world.
A TED Talk in the written form. Trademark insight that will stimulate and feed minds in every corner of our industry.
– Andy Sutherden, Brand Partnerships Consultant
To download the 64-page guide, featuring interviews with CEOs from across the sporting landscape, you can go to https://www.sportspromedia.com/resources/ceo-playbook