about

Often people talk about obsessions being unhealthy things – but I think sport has given me balance, friendship and context. Even a wife, thanks to a Cambridge University Women’s Hockey and Men’s Tennis night out.

I’ve been fortunate to meet and learn from some brilliant people along the journey so far. Together we’ve written books, built businesses, won awards…and had an awful lot of fun.

Among other adventures, in 2011 I set up data driven sports agency Two Circles, alongside two of those brilliant people. The journey took us to the cutting edge of sport, from our kitchen table to helping the biggest 6 sporting events in the world remodel their organisations. I learned a lot about creating, growing and most critically sustaining an organisation to be proud of.

Sport’s defining decade ahead will be one of action and impact on a global level, not a parochial view of times past. This led me to write, ‘All to Play For: How Sport Can Reboot Our Future’ – a wide-ranging look at the future of sport and exercise. Shortlisted for the Sunday Times Sports Book of the Year in 2022, I’ve shared its messages from the International Olympic Committee to Manchester United, secondary schools to Business Schools.

I don’t underestimate how lucky I am to be able to say that my passion is my profession. I now focus my time on helping leaders of businesses of all types through the services outlined on this site. It’s not a bad obsession to have.