Often people talk about obsessions being unhealthy things – but I think sport has given me balance, friendship and context. Even a wife, thanks to a Cambridge University Women’s Hockey and Men’s Tennis night out.
I’ve been fortunate to meet and learn from some brilliant people along the journey so far. Together we’ve written books, built businesses and won awards…and had an awful lot of fun.
Among other adventures, in 2011 I set up data driven sports agency Two Circles, alongside two of those brilliant people. The journey since has taken us to the cutting edge of sport, from our kitchen table to helping the biggest 6 sporting events in the world remodel their organisations. That journey has been exhilarating, terrifying, challenging and hugely rewarding – often all at the same time. We learned a lot about creating, growing and most critically sustaining an organisation to be proud of.
And all that before 2020’s new normal. Sport’s defining decade ahead will be one of action and impact on a global level, not a parochial view of times past. The future is right and left brain. Art and science. Hearts and minds. Three bottom lines, not one. Sport offers a fantastic petri dish for the rest of industry to learn from. No wonder I am losing my hair.
I don’t underestimate how lucky I am to be able to say that my passion is my profession. I focus my time on what I feel I do best – on providing board advisory, business insight and social impact support. It’s not a bad obsession to have.