CEO Playbook Available Now

A long-form guide to leaders: available now for free download

The CEO Playbook for business leaders in sport is now available for download from SportsPro’s website. A pragmatic guide to help business leaders re-build their business with bravery in the new world.

A TED Talk in the written form. Trademark insight that will stimulate and feed minds in every corner of our industry.

– Andy Sutherden, Brand Partnerships Consultant

To download the 64-page guide, featuring interviews with CEOs from across the sporting landscape, you can go to

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